PENGARUH ATTITUDE, SUBJECTIVE NORM, PERCEIVED BEHAVIOURAL CONTROL TERHADAP RETURNING TOURIST INTENTION TO STAY IN A GREEN HOTEL YANG DIMODERASI GREEN HOTEL KNOWLEDGE Abstraksi / Abstracts:
This research aims to exemine and analyze the influence of Attitude, Subjective Norm, and Perceived Behavioural Control againts Retunrning Tourist’ to Stay in a Green Hotel moderated Green Hotel Knowledge. Non-probability sampling method used in this research, with 150 respondent that stay at Green Hotel in Jakarta in the past 1 year. Analysis tool used is a Structural Equation Models (SEM) through AMOS 6. The results of this research is the knowledge of the Green Hotel has a positive effect againts Attitude, Subjective Norm, and Perceived Behavioural Control that affect Returning Tourist’ to Stay in a Green Hotel.
Kata Kunci / Keywords:
Attitude, Subjective norm, Perceived Behavioural Control, Returning Tourist’ to Stay in a Green Hotel, Green Hotel Knowledge
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