PENGARUH AWARENESS, QUALITY, CORPORATE SOCIAL RESPONSIBILITY , SOCIAL IMAGE, UNIQUENESSTERHADAPPREMIUM PRICE Abstraksi / Abstracts:
This thesis discusses there is a positive influence of awareness, quality, corporatesocial responsibility, social image, uniqueness on premium price. Data was obtained by distributing a questionnaire to 100 respondents who have and using Apple Macbook Pro. Purposive sampling was used as the sampling techniques. Analysis tool that is used for this hypotesis is The Multiple Regression Model. The Result of this hypotesis shows there is a positive influence of awareness, quality, corporate social responsibility, social image, uniqueness on premium price.
Kata Kunci / Keywords:
awareness, quality, corporate social responsibility, social image, uniqueness, premium price.
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