PENGARUH INTERNAL LOCUS OF CONTROL, COLLECTIVISM, ENVIRONMENTAL VISIBILITYDAN SUBJECTIVE NORMTERHADAP GREEN PURCHASING INTENTION Abstraksi / Abstracts:
Astudywas conducted to understand the influence of internal locus of control, collectivism, environmental visibilityand subjective normon green purchasing intention. Data was collected directly using questionnaires to 150respondents. Purposive samplingwas used for the sampling technique. Hypothesis testing used in this study was the multipleregression analysis. The result of hypothesis test reveals that there is a positive influence of collectivism, environmental visibility and subjective norm ongreen purchasing intention.And reveals that there is no positive influence of internal locus of controlon green purchasing intention.For future researchersis expected add morethan150respondentsso thatthe resultscanbegeneralized.
Kata Kunci / Keywords:
Internal Locus of Control, Collectivism, Subjective Norm, Environmental Visibility, Green Purchasing Intention
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