ANALISIS PENGARUH GREEN INNOVATION TERHADAP GREEN PRODUCT COMPETITIVE ADVANTAGE PADA PERUM PERHUTANI Abstraksi / Abstracts:
The purpose of this study to discuss about how far the influence of Green Innovation toward Green Product Competitive Advantage application of Perum Perhutani. This thesis measure how Green Innovation that have dimensions Green Product Innovation and Green Process Innovation which influence company’s Green Product Competitive Advantage applications.Data were collected by a cross sectional field study with questionnaire, distributed to 31 respondents, including employees and managers on operational division of Perum Perhutani in Manggala Wannabakti building Blok VII floor 8-11. Gatot Subroto Street, Senayan Jakarta. Coefficient regression analyses were used to test the hypotheses. The result shows there was positive regression between Green Innovation toward Green Product Competitive Advantage. This shows that if the company’s increase Green Innovation practices it will impact to Green Product Competitive Advantage application enhancement of Perum Perhutani
Kata Kunci / Keywords:
Green Innovation,Green Product, Green Product Innovation, Green Process Innovation, Green Product Competitive Advantage, Perum Perhutani
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