ANTECEDENT DARI INTENSI PEMBELIAN BERAS ORGANIK Abstraksi / Abstracts:
In general, the purpose of this research is to knew the effect of health consciousness, environmental consciousness, attitude toward buying, subjective norm, perceived behavioral control and past experiencetowards organic rice’s purchase intentions. The object of this research was a consumer who consume organic rices in the last three months. This research found that not all variables are significantly affecting consumer’spurchase intentions.Subjective normare insignificantly affecting purchase intentionsand in additional, environmental consciousnessfound insignificantly affecting attitude toward buying
Kata Kunci / Keywords:
Purchase Intention, TPB, Attitude Toward Buying, Organic rice, Indonesia
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